"My hats are not for people who have bad hair days. They are for hat lovers who have wit, humor, and a joie de vivre." - Jay Cheng
Jaycow Milliner

about jaycow

Internationally Acclaimed Milliner and Style Icon Jay Cheng, Founder of Jaycow Millinery, brings her unique style and design to Canada with her first ready to wear collection Block Common launching at her first ever Pop Up Shop on Thursday, September 19-22, 2019 at STACKT Market. For four days Jay will meet with customers and fit them in one of her hand-made, unique pieces created for the streets of Toronto. The shop is located in unit 4-101 at 28 Bathurst Street.

Mixing and matching her extensive collection of over 400 hat blocks from all over the globe to create democratic shapes that break the rules and reveal the multiplicity of character. Block Common is Jay’s fresh and contemporary take on popular common hat blocks from throughout the 20th century. 

Jay is known both for her playful innovation and her meticulous craftsmanship. Since beginning her career in Fashion and Design in Hong Kong over 25 years ago, Jay has produced countless editorials and runway shows, executed a wide range of costume, wardrobe, and styling for film, television, print, commercial, and live performances. While on this journey as a creative, Jay fell in love with the art of Millinery and in 2004 began Jaycow Millinery. Since then she has created hundreds of bespoke pieces. Her international clientele include private hat-lovers, brides, costume designers, and renowned celebrities. Drawing on her background as a Creative Producer, Jay has an instinct for bringing out the unique personality, flair and poetics of an individual through her Millinery creations.

A rebel by nature, Jay’s design never ceases to challenge and surprise, yet each piece also demonstrates her profound respect for traditional craftsmanship. She has traveled the world honing her craft, and counts many of today’s Millinery Masters as her friends, teachers, and colleagues.

A highlight of her success has been being able to become a teacher of the millinery arts, Jaycow has been invited to run workshops and masterclasses in cities such as: Hong Kong, New York, London, Los Angeles, San Diego, Shanghai, and Toronto.

Jaycow is currently based in Toronto, and lives with her photographer husband, Franklin, 2 sons Fei and Max, and 2 pups Nana and Chewy.